The fashion industry is the second most polluting industry in the world. Textile dyeing and finishing account for 55% of the industry’s environmental footprint. As apparel consumption will increase 70% by 2030, the industry is now actively seeking viable alternatives to decarbonize and detoxify its supply chain. But most safer alternatives comes just in a few colors, work on limited textile materials and don't last long enough.
Protiva is the developer of bio-based dyes designed to decarbonize and detoxify textile dyeing. The company creates low-carbon, non-toxic drop-in alternatives that seamlessly integrate into existing dyeing processes.
As conventional natural dyes have low color durability, Protiva selects novel extremophile bacteria, which withstand extreme conditions by naturally resistant pigments. No single dye, natural or synthetic, binds efficiently to all textile materials. Through green chemistry, the company is adapting the molecules to obtain long-lasting colors in the most demanded textile materials.
The first product developed is a brown dye and has been tested through pilot programs with dyeing mills and fashion brands across LATAM securing 2 LOIs and addressing a $1.5B market.
For fashion brands aiming to commit sustainability targets and improve their brandequity and dyeing mills looking for efficient clean dyeing processes and water pollution savings, Protiva offers a complete palette of bacterial dyes, tailored for all key modern textiles:
- 100% traceable
- Petroleum-free
- Nonhazardous and biodegradable
- Durable, mergeable intense colors
- Drop-in compatibility
