Novoloop is a startup working on solutions to break down and upcycle plastics. Through its Lifecycling™ platform, Novoloop transforms hard-to-recycle plastics, such as plastic bags and packaging, into high-performance materials with a reduced carbon footprint. This novel technology chemically converts post-consumer polyethylene into essential building blocks, which are then used to produce thermoplastic polyurethane (TPU), reducing carbon emissions by up to 41% compared to conventional methods. The platform uses ATOD™ (Accelerated Thermal Oxidative Decomposition) process to ensure that Lifecycling™ TPU delivers the same quality and performance as traditional TPU.
In collaboration with ON, Novoloop has developed Cloudprime, a running shoe featuring a Lifecycling™ TPU outsole. ON intends to incorporate and expand this technology across its product line.
