Plasticfri AB

We believe we have a responsibility towards our planet, the people and creatures who inhabit it. Our vision is a sustainable world free from pollution.
We believe that as a society we must make a fundamental shift in the way we value resources and move from a ‘linear economy’ (make, use, dispose) to a ‘circular’ one. In a Circular Economy, resources are kept in use for as long as possible, the maximum value is extracted from them whilst in use, and at the end of the product’s service life, materials are recovered and regenerated from it.


We believe it is our social responsibility to give back to the world, just as it gives to us. This is what makes us a truly sustainable organization.
Following our mission to make the greatest possible sustainability impact, we are working to scale our technology and make our products widely available. We aim to educate and inspire individuals and organizations to reduce plastic pollution by providing them with better alternatives through harnessing the power of nature.