Blueview is a footwear company owned by Algenesis, a material science and technology company intended to manufacture renewable and biodegradable plastic material from algae. Blueview footwear is made with Soleic™ Technology, a high-performance, renewable, and fully biodegradable polyurethane plastic made from plants. The process starts with algae oil and other raw materials from the algae growing partners and other biological sources and converting them into bioplastic at the molecular level in the lab. Molecules are then designed so the chemical bonds can be broken by microorganisms that exist in nature. Once a stable bioplastic is acquired, products are designed using these materials that meet the performance and specifications of petroleum polymers. Currently, these foams have 52% bio-content, but Algenesis has a clean path to foams that will have 98% bio-content. All foams are biodegradable and are estimated to disappear within six months post-consumer use.
