Self-film-forming styrene acrylic pre-composite polymer that can be used in various interior and exterior coatings. Paints with this product can be formulated with 20% less titanium dioxide (TiO2) and maintain very good hiding, leading to lower costs and better sustainability. TiO2 is used as the white base in paints and is the costliest ingredient because it requires high amounts of energy. This technology uses a novel pre-composite polymer that increases the dispersibility of the TiO2 in the paint. The absorption of this polymer on pigment also results in a more homogeneous paint film with improved resistance to stains, tannin blocking, corrosion, and efflorescence. This product is also 100% acrylic and APEO free. According to the EPA, this technology decreases the original's carbon footprint by over 22%, nitrogen, and sulfur dioxide emissions by 24%., and water usage by 30%.
EPA Green Chemistry Challenge: 2013 Greener Reaction Conditions Award
Dow Chemical Company
