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Waste Prevention

Lifecycling™ Platform

Novoloop is a startup working on solutions to break down and upcycle plastics. Through its Lifecycling™ platform, Novoloop transforms hard-to-recycle plastics, such as plastic bags and packaging, into high-performance materials with a reduced carbon footprint. This novel technology chemically converts post-consumer polyethylene into essential building blocks, which are then used to produce thermoplastic polyurethane (TPU), reducing carbon emissions by up to 41% compared to conventional methods.

Technology for Capturing and Recycling Micropollutants

Matter. has developed Regen™,  a patented self-cleaning filtration solution designed to capture microplastics and microfiber pollutants from domestic and commercial laundry. 

Regen™ operates using a unique regenerative process to separate microfibers from wastewater effectively. Its self-cleaning filter design provides outstanding performance, a better user experience, and a truly sustainable design for domestic, commercial, and industrial applications. 

Sustainable Packaging Made With Renewable Resources

Plasticfri is a Swedish-based startup developing sustainable packaging solutions from agricultural waste, wild plants, non-edible plants, and wood fibers. The company’s innovative approach is setting a new standard by creating a new generation of advanced natural materials beyond plastics. By using waste, residues, and side streams, Plasticfri supports a circular economy and reduces pollution.

Piňatex® by Ananas Anam

Ananas Anam is a UK company known for its innovative approach to sustainable materials. The company specializes in Piňatex®, a sustainable alternative to textiles made from pineapple leaf fibers. Piňatex® offers low impact textile solutions that helps brands and industries to reduce their emissions and achieve their climate and sustainability goals.